Agenda
| 1:00 pm – 1:30 pm | Registration |
| 1:30 pm – 1:45 pm | Accelerating Revenue: The Big Picture Tim Cadogan — CEO, OpenX |
| 1:45 pm – 2:00 pm | Industry Challenges and Opportunities: The View from the IAB Randall Rothenberg — President & CEO, IAB |
| 2:00 pm – 2:30 pm | The Changing Technology Landscape: How Publishers Can Profit |
| 2:35 pm – 3:15 pm | Perspectives on RTB: How Both Sides are Winning Yi-Fang Yen — Vice President of Advertising & Sales Operations, REALTOR.com Chris Mayland — General Manager of Online Advertising, Merriam-Webster/Britannica Michael Rubenstein — President, AppNexus Maureen Little — Vice President of Business Development, Turn Moderated by Michael Greene — Senior Analyst, Forrester Research Programmatic buying is changing the face of media. Hear directly how some of the biggest buyers and sellers are innovating to make RTB even more powerful than it is today. Industry leading publishers will discuss how to leverage RTB to make more money—while maintaining control. Top buyers will explain why ad spending with DSPs and trading desks is ramping fast, and where it's headed next. |
| 3:15 pm – 3:30 pm | BREAK |
| 3:30 pm – 4:10 pm | Fireside Chat Jim Bankoff — Chairman & CEO, Vox Media Tim Cadogan — CEO, OpenX Jim will discuss the monetization challenges facing Vox Media and how they are solving them. |
| 4:10 pm – 4:40 pm | OpenX Technology and Product News Michael Todd — Chief Technology Officer, OpenX Matt Plummer — Vice President of Product Management, OpenX A product and tech update on how OpenX has combined an ad server, an ad exchange and a breakthrough approach to yield optimization to create an integrated “revenue serving” platform. |
| 4:40 pm – 5:00 pm | Innovations with Automated Trading: Opportunities for Advertisers Greg Coleman — President, Criteo |
| 5:00 pm – 5:15 pm | The Future: Where Do We Go From Here? Tim Cadogan — CEO, OpenX |
| 5:15 pm – 7:00 pm | Cocktail Reception |